If I didn't have a process, I wouldn't have a business. It's important for me to utilize a step-by-step process to consistently produce results for my clients. By following the outline below I am able to create impactful projects that meet (and hopefully exceed) the goals set while developing the project.
The length of each step will vary by client, depending on individual needs and the scope of work, however all steps are crucial to the success of a project. Take the time to read about how I work, or read a case study to find out how this process has been successfully implemented in the past.
Step 1: Let's Chat
It all begins with a conversation.
I want to learn about the potential client, their business, and the problem(s) they are looking to solve by working together. The "Let's Chat" button (there's one just below) links to a series of questions that introduces the potential scope of work for the project, the project's impact on the business, and the type of work I may be completing for the project.
Here are the questions on the questionnaire:
Basic contact information
Provide a brief description of the project, or problem you're looking to solve.
Who is the target audience for the project?
What does success look like for the project?
What does failure mean for the project?
These questions lay the groundwork for further conversations about the goals and outcomes this project will achieve. I'll take the information provided in the questionnaire and, if I believe I’ll be able to help, begin learning more about the potential project.
Step 2: Formulating A Plan
Once the form has been submitted and I’ve reviewed it, there will be a deeper conversation about the client's goals and objectives. Every business has different needs and milestones they are looking to achieve, but in general, I'll be looking to learn about:
Specific metrics related to the project (revenue generated, site traffic, # of leads generated, increased conversions, etc.)
If any projects have been completed in the business' past that are similar to the current project, and the successes and failures associated with that project.
The business' brand guidelines.
Any key dates associated with the project (event, a product launch, shoot dates, campaign kickoff, etc.)
This stage of the process is focused on clearly outlining the desired outcomes and what their impact will be. You know your business and your audience, and I know how to create the digital work, so let's leverage our strengths and create something amazing.
Once I have a solid understanding of what the project looks like, I will come forward with a proposal that meets those goals in the best possible way. I'll present this proposal for approval, and if you like what you see, we will sign a contract and get to work.
Step 3: Execution
For me, this is the fun part. This is what I love to do, and it's what gets me the most excited - creating. It's where all of the planning and conversations around goals and branding come to fruition, it's the execution.
This is where every project will well and truly be different. Some businesses may need a series of videos and photographs, where some may need a single video for their website. The final products will vary, along with the associated timelines. All of these components and timelines would have been outlined in the proposal document, so there are no surprises.
While initially writing this section I was going to include all of the different tasks that might be incorporated in this part of the process (like lighting, editing, cameras, etc.) but realized that none of it matters. The end product(s) that we create will meet the goals that were defined at the start of project - it’s that simple. I’ll handle all the technical stuff, that’s not your worry.
Step 4: Wrap-Up
The final piece of this process is payment and the delivery of the final project, in whatever form is best. Most often it will be a digital delivery of files via Dropbox or Google Drive, but this can shift to whatever works best for your business.
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And that’s it! It’s a simple process, but one that logically works toward meeting client goals. Let’s chat.
If you'd like to chat about working together on a project, start up a conversation below